About White Rabbit

White Rabbit is a discretion-first, mobile-web platform for consenting adults (18+) exploring alternative connections — couples, singles, people in ethical non-monogamy, and those exploring D/s dynamics. It is currently invitation-only. Alongside the platform we publish free guides, articles and an Online Safety Guide for anyone meeting people online, whichever app they use.

What we stand for

• Trust, safety and consent are the product. Verification, blocking, reporting and panic-hide are always free — safety is never behind a paywall.
• Discretion is architecture, not a setting. We keep as little data as possible; a partner’s identity is never stored; pre-emptive blocks are held only as a salted hash.
• 18+ only. Every member passes an age check before entering.
• Fair pricing. One price for everyone — no gender-based pricing, no pay-per-message.

More on how the platform works: how it works and safety & discretion.

Editorial standards

Our guides, articles and safety chapters are published by White Rabbit Editorial. They exist to answer real questions plainly and safely. These are the rules we write them by.

Sources

• Safety advice is grounded in guidance from established organisations — charities, regulators, police and health services such as StopNCII, the Revenge Porn Helpline, Rape Crisis, the NHS, Ofcom, the ICO and the NCSC. Each page lists its sources at the end.
• Relationship and kink articles draw on long-standing community practice and well-known books in the field, listed as further reading.
• Helpline numbers and links are checked against the organisation’s own website, or an official directory, before publishing.

Accuracy

• We never invent statistics, studies, quotes or credentials. If we can’t source a claim, we don’t make it.
• Where the law matters, we say which country we mean and keep it general — laws differ and change. Our content is general information, not legal, medical or therapeutic advice.
• Every page shows when it was published or last updated, and we revise pages when guidance changes.

Independence

• No paid placements, sponsored content or affiliate links.
• The Online Safety Guide is written to help whichever platform you use. Where we mention White Rabbit’s own features, it’s in a single, clearly labelled section — never woven into the advice.

Expert review

When a page has been reviewed by a named, qualified expert, it says so at the top — with their name and credentials. A page without that line hasn’t had an external expert review, and we will never imply one that hasn’t happened.

Corrections

If something is wrong or out of date, we fix it promptly and update the page’s date. Significant corrections to safety advice are noted on the page itself.

Where to start

New to these ideas? Try what ethical non-monogamy is, D/s dynamics explained, or the Online Safety Guide. Questions about the platform itself are answered in the FAQ.